Emergent Strategy or as I like to think of it – Accidental Success, is to some extent either personally or professionally something most of us have experienced.  The notion is that you have a successful company or career, all with the absence of any meaningful strategy on how to effectively achieve your goals. Without a map, it can be a challenge to arrive at your destination.  In this series, I’ll share thoughts on why the difference between these two approaches to strategy really matters to your business, and how you can have a map (or create a map) to achieve your goals.